Privacy Policy

Privacy Policy

Last updated: 2nd June 2026

This Privacy Policy explains how FLYBYFLY® collects, uses, stores, shares and protects personal information when you visit our website, place an order, create an account, contact us, subscribe to marketing, interact with our advertisements, or otherwise use our services.

By using our website or purchasing from us, you acknowledge that we collect and handle personal information as described in this Privacy Policy.

1. About us

This website is operated by FLYBYFLY AU PTY LTD & FLYBYFLY LLC, trading as FLYBYFLY®.

Our business details are:

In this Privacy Policy, “we”, “us” and “our” refer to FLYBYFLY®. “You” and “your” refer to website visitors, customers, account holders, subscribers and other individuals who interact with us.

2. Personal information we collect

We collect personal information that is reasonably necessary for our business, including operating our online store, processing orders, providing customer support, improving our website, marketing our products and complying with legal obligations.

The types of personal information we may collect include:

  • Identity details: your name, account name, username or similar identifiers.
  • Contact details: your email address, phone number, billing address, shipping address and country or region.
  • Order details: products purchased, order number, transaction history, returns, refunds, exchanges and customer support history.
  • Payment information: payment method details, billing details and payment verification information. Full card details are processed by payment providers and are not stored by us in full.
  • Account information: login details, saved addresses, preferences and account activity.
  • Marketing information: email/SMS subscription status, marketing preferences, coupon use, campaign interactions and communication history.
  • Technical information: IP address, device type, browser type, operating system, time zone, referring pages, pages viewed, site behaviour, cookies and similar tracking data.
  • Communication information: emails, contact form submissions, chat messages, reviews, feedback, photos or other content you send to us.
  • Fraud prevention information: order risk signals, device identifiers, payment risk checks and information needed to detect suspicious or fraudulent activity.

We do not intentionally collect sensitive information unless you voluntarily provide it and it is reasonably necessary for us to assist you. Sensitive information may include information about health, medical conditions, race, ethnicity, religion, political opinions or similar categories depending on applicable law.

3. How we collect personal information

We may collect personal information directly from you when you:

  • visit or browse our website;
  • place an order or start checkout;
  • create or log into an account;
  • contact us by email, form, chat, social media or other channels;
  • subscribe to email or SMS marketing;
  • enter a promotion, giveaway, survey or competition;
  • leave a review or submit user-generated content;
  • interact with our ads, emails or social media pages.

We may also collect personal information automatically through cookies, pixels, analytics tools and similar technologies when you use our website.

We may receive personal information from third parties, including Shopify, payment providers, shipping providers, marketing platforms, analytics providers, fraud prevention providers, social media platforms and advertising partners.

4. How we use personal information

We use personal information for purposes including:

  • processing, fulfilling and delivering orders;
  • confirming payments and preventing payment fraud;
  • providing order updates, shipping notifications and customer support;
  • managing returns, refunds, exchanges, warranties and product issues;
  • creating and managing customer accounts;
  • responding to enquiries, complaints and requests;
  • sending marketing emails, SMS messages, offers and promotions where permitted;
  • personalising your website experience and product recommendations;
  • running advertising, retargeting and campaign measurement;
  • analysing website traffic, customer behaviour and store performance;
  • improving our products, website, customer service and operations;
  • detecting fraud, abuse, security incidents and unauthorised activity;
  • complying with tax, accounting, legal, regulatory and record-keeping obligations;
  • protecting our legal rights, customers, staff, business and website.

5. Legal bases for processing personal data

Where privacy or data protection laws require us to identify a legal basis for using your personal information, we rely on one or more of the following:

  • Contract: to process and fulfil your order, provide customer support and deliver our services.
  • Consent: where you agree to receive marketing or allow certain cookies or tracking technologies.
  • Legitimate interests: to operate our business, improve our website, prevent fraud, provide customer service and market our products in a reasonable way.
  • Legal obligation: to comply with tax, accounting, consumer law, product safety, regulatory and legal obligations.
  • Vital or safety interests: where necessary to protect safety or prevent harm.

6. Shopify and ecommerce platform providers

Our online store is hosted and operated using Shopify. Shopify provides the ecommerce platform that allows us to sell products to you, process orders, manage checkout, accept payments and operate our online store.

When you use our website or place an order, your personal information may be collected, processed and stored by Shopify and related Shopify services. Shopify may process information such as your name, email address, billing and shipping address, order details, payment-related information, device information, IP address and checkout behaviour.

Shopify acts as a service provider or processor for many of these activities, and may also process some information as an independent controller where permitted by law.

7. Payments

Payments are processed by third-party payment providers such as Shopify Payments, PayPal, Afterpay, Klarna, Apple Pay, Google Pay, credit card networks and other payment services available at checkout.

We do not store your full credit card number. Payment providers may collect and process payment information, billing details, transaction details, fraud prevention information and authentication information in accordance with their own terms and privacy policies.

8. Shipping and delivery providers

We share information with shipping, courier, freight, fulfilment and delivery providers so that your order can be packed, dispatched, tracked and delivered.

This information may include your name, delivery address, phone number, email address, order details, tracking information and delivery instructions.

9. Marketing, advertising and analytics

We may use third-party marketing, advertising and analytics tools to understand website performance, send marketing messages, personalise content, measure campaign performance and show relevant advertisements.

These services may include platforms such as Klaviyo, Meta/Facebook, Instagram, Google, TikTok, Pinterest, Shopify Audiences, email/SMS providers, review platforms and analytics tools.

These providers may collect or receive information such as your email address, phone number, IP address, device information, browsing activity, purchase behaviour, cookie identifiers, advertising identifiers and interaction data.

We may use this information to:

  • send abandoned cart emails or SMS messages;
  • send product updates, promotions and newsletters;
  • build advertising audiences;
  • show retargeting ads;
  • measure ad performance and conversions;
  • understand customer behaviour and improve our website.

You can unsubscribe from marketing emails using the unsubscribe link in our emails. You can opt out of SMS marketing by following the instructions in the SMS message, where applicable.

10. Cookies and tracking technologies

We use cookies, pixels, tags, scripts, local storage and similar technologies to operate our website, remember preferences, process checkout, analyse traffic, improve performance, personalise content and measure marketing campaigns.

Cookies and tracking technologies may collect information such as:

  • IP address;
  • device and browser details;
  • pages viewed;
  • items added to cart;
  • checkout activity;
  • referring websites;
  • advertising campaign interactions;
  • purchase events;
  • cookie or device identifiers.

You can control cookies through your browser settings. Blocking cookies may affect website functionality, checkout, saved preferences and some features of our store.

Where required by law, we may provide cookie consent tools or privacy preference controls.

11. When we share personal information

We may share personal information with trusted third parties where necessary for our business and permitted by law, including:

  • Shopify and ecommerce platform providers;
  • payment processors and fraud prevention providers;
  • shipping, courier, freight and fulfilment providers;
  • email, SMS and marketing platforms;
  • advertising and analytics providers;
  • customer support, review and communication tools;
  • IT, hosting, security and cloud service providers;
  • accountants, lawyers, insurers and professional advisers;
  • government, law enforcement, regulators or courts where required by law;
  • business purchasers or advisers in connection with a sale, merger, restructure or transfer of our business or assets.

We do not sell your personal information in the ordinary sense of selling customer lists for money. However, some privacy laws may define “sale” or “sharing” broadly to include certain advertising, retargeting or analytics activities involving cookies, pixels or advertising identifiers. Where applicable, you may have the right to opt out of this type of sale or sharing.

12. International transfers

We operate from Australia and sell to customers in multiple countries and regions. Your personal information may be collected, stored or processed in countries outside your country of residence, including Australia, the United States, Canada, New Zealand, the United Kingdom, the European Economic Area and other locations where our service providers operate.

Where required by law, we take reasonable steps to ensure appropriate safeguards are in place for cross-border transfers of personal information.

13. Data retention

We keep personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfil orders, provide customer service, comply with legal obligations, resolve disputes, maintain business records, prevent fraud and enforce agreements.

Retention periods may vary depending on the type of information and applicable legal, accounting, tax, consumer law and operational requirements.

When personal information is no longer required, we will take reasonable steps to delete, de-identify or securely destroy it, unless we are required or permitted by law to keep it.

14. Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Security measures may include access controls, password protection, two-factor authentication, encryption, secure payment processing, restricted staff access, platform security tools and monitoring for suspicious activity.

No method of transmission or storage is completely secure. We cannot guarantee absolute security of personal information transmitted over the internet.

15. Your privacy choices

Depending on your location and applicable law, you may have rights to:

  • access the personal information we hold about you;
  • request correction of inaccurate or incomplete information;
  • request deletion of personal information;
  • object to or restrict certain processing;
  • withdraw consent where processing is based on consent;
  • unsubscribe from marketing communications;
  • request a copy of your personal information in a portable format;
  • opt out of certain targeted advertising, sale or sharing of personal information where applicable;
  • make a privacy complaint.

To exercise a privacy right, contact us at hello@flybyfly.co.uk . We may need to verify your identity before responding to a request.

16. Marketing communications

If you subscribe to our marketing emails or SMS messages, we may send you product updates, promotions, offers, reminders, abandoned cart messages and other marketing communications.

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email. You can opt out of SMS marketing by following the opt-out instructions in the message, where applicable.

Even if you opt out of marketing, we may still send transactional or service-related messages, such as order confirmations, shipping updates, account notices, support replies and important information about your order.

17. Reviews and user-generated content

If you submit a review, photo, video, testimonial, social media tag or other user-generated content, we may collect and use your name, review content, rating, image, video, social handle and related information.

We may display reviews or user-generated content on our website, social media, advertising, email marketing and other promotional channels, unless you ask us not to where applicable.

Please do not submit content that includes personal information about another person unless you have their permission.

18. Children’s privacy

Our products are intended to be purchased by adults. Our website is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If you believe a child has provided us with personal information without appropriate consent, please contact us at hello@flybyfly.co.uk so we can take appropriate steps.

19. Australia privacy rights

If you are located in Australia, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles where they apply to us.

You may request access to or correction of personal information we hold about you. You may also make a complaint if you believe we have breached applicable privacy laws.

To make a privacy request or complaint, contact us at hello@flybyfly.co.uk . We will respond within a reasonable time.

If you are not satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.

20. New Zealand privacy rights

If you are located in New Zealand, we handle personal information in accordance with the New Zealand Privacy Act 2020 where it applies to us.

You may request access to or correction of personal information we hold about you. You may also make a privacy complaint if you believe your personal information has been mishandled.

To make a privacy request or complaint, contact us at hello@flybyfly.co.uk . If you are not satisfied with our response, you may be able to contact the New Zealand Office of the Privacy Commissioner.

21. United Kingdom and European privacy rights

If you are located in the United Kingdom, European Union or European Economic Area, you may have additional rights under applicable data protection laws, including the UK GDPR, EU GDPR and related local laws.

These rights may include the right to:

  • be informed about how your personal data is used;
  • access your personal data;
  • correct inaccurate personal data;
  • request deletion of personal data;
  • restrict or object to certain processing;
  • request data portability;
  • withdraw consent where processing is based on consent;
  • complain to a data protection authority.

To exercise these rights, contact us at hello@flybyfly.co.uk .

Where required, our lawful bases for processing may include contract, consent, legitimate interests, legal obligations and other lawful bases described in this Privacy Policy.

22. United States and California privacy rights

If you are located in the United States, privacy rights may vary depending on your state of residence.

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies to us, you may have rights including:

  • the right to know what categories of personal information we collect, use, disclose, sell or share;
  • the right to request access to personal information collected about you;
  • the right to request deletion of personal information;
  • the right to request correction of inaccurate personal information;
  • the right to opt out of the sale or sharing of personal information;
  • the right to limit use and disclosure of sensitive personal information where applicable;
  • the right not to be discriminated against for exercising privacy rights.

We do not knowingly sell or share personal information of children under 16.

To exercise California or other applicable US state privacy rights, contact us at hello@flybyfly.co.uk . We may need to verify your identity before processing your request.

23. Categories of personal information collected

For transparency, the categories of personal information we may collect include:

  • Identifiers: name, email address, phone number, shipping address, billing address, IP address and account identifiers.
  • Commercial information: order history, products viewed, products purchased, cart activity, returns and customer service records.
  • Internet or network activity: browsing behaviour, device information, cookie data, pages viewed and interaction with our website, ads and emails.
  • Geolocation-related information: approximate location inferred from IP address or shipping details.
  • Audio, electronic or visual information: messages, reviews, photos, videos or other content you provide to us.
  • Inferences: preferences, interests and shopping behaviour based on your interactions with our store.

We collect these categories from you, your device, our website, ecommerce platforms, payment providers, marketing providers, advertising partners, analytics providers and other service providers.

24. Categories of third parties we disclose information to

We may disclose personal information to the following categories of third parties:

  • ecommerce platform providers;
  • payment processors;
  • shipping and fulfilment providers;
  • marketing, email and SMS providers;
  • advertising and analytics providers;
  • fraud prevention and security providers;
  • customer support and review platforms;
  • professional advisers;
  • government, law enforcement or regulators where required by law;
  • business transfer parties in the event of a sale, merger or restructure.

25. Do Not Track and browser signals

Some browsers provide “Do Not Track” or similar signals. Because there is not a consistent industry standard for these signals, our website may not respond to all Do Not Track signals.

Where required by applicable law, we will honour recognised opt-out preference signals or provide other methods to exercise applicable privacy choices.

26. Third-party websites

Our website may contain links to third-party websites, apps, payment providers, social media platforms or other services.

We are not responsible for the privacy practices, security, content or policies of third-party websites or services. You should review their privacy policies before providing personal information to them.

27. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, legal obligations or privacy practices.

The updated Privacy Policy will be posted on this page with a revised “Last updated” date.

Your continued use of our website after changes are posted means you acknowledge the updated Privacy Policy.

28. Contact us

If you have questions about this Privacy Policy, want to exercise a privacy right, or wish to make a privacy complaint, please contact us at:

Email: hello@flybyfly.co.uk

Business: FLYBYFLY AU PTY LTD, FLYBYFLY LLC trading as FLYBYFLY®